In this episode of Going With the Flow, host Lucas Cellino sits down with Taylor Craig, Marketing Director and Customer Service Manager at Cellino Plumbing, Heating, Cooling & Electric in Buffalo, NY. Taylor shares her journey from customer service into marketing and how balancing both roles keeps the call board full while driving business growth. She and Lucas discuss Cellino’s commitment to marketing innovation, from fun commercials like the Valentine’s Day campaign to data-driven strategies such as Google Ads and pay-per-click advertising. Taylor highlights the impact of the Truck Wrap Contest in supporting Buffalo nonprofits, the growing partnership with the Buffalo Bandits, and how sponsoring animal rescues and local events sets Cellino apart in Western New York. The conversation also touches on the importance of seasonal tune-ups, National Fuel rebates, and recent promotions like free smart thermostats. With insight into both marketing and customer service, Taylor emphasizes how innovation, customer education, and community involvement fuel Cellino’s ongoing success.
Lucas chats with Job, founder of JMAX Media, to share the story of a seven-year partnership with Cellino. They discuss SEO, the impact of AI, and how community and culture drive marketing success.
Lucas sits down with Rich, Cellino’s new Director of Finance, to discuss his journey from corporate life to the fast-paced world of plumbing, HVAC, and electrical services. They explore forecasting, industry trends, and what makes working at Cellino so unique.
Garrett shares his journey from business degree to HVAC service tech, reflecting on apprenticeships, growth, and the challenges of Buffalo’s heating season.
If this episode inspires you, remember Cellino is here to deliver reliable home service and community-focused care in Western New York.
