In this episode of Going With the Flow, Lucas Cellino sits down with Job, longtime website and SEO partner for Cellino and founder of JMAX Media Solutions. Job shares how his partnership with Cellino began nearly seven years ago, when a quick conversation with Luke at a Niagara Business Associates meeting turned into a six-hour deep dive into marketing, community, and collaboration. What started as a professional connection has since grown into a lasting friendship and partnership built on authenticity and shared values. Job reflects on his journey from entertainment to building JMAX Media, how Buffalo’s business community shaped his growth, and what he’s learned from working side by side with the Cellino team. Together, they discuss the evolution of SEO, the impact of AI on marketing, and why authentic, community-driven content still matters most.
Lucas sits down with Rich, Cellino’s new Director of Finance, to discuss his journey from corporate life to the fast-paced world of plumbing, HVAC, and electrical services. They explore forecasting, industry trends, and what makes working at Cellino so unique.
Garrett shares his journey from business degree to HVAC service tech, reflecting on apprenticeships, growth, and the challenges of Buffalo’s heating season.
Sayler Shakir shares how a single adoption sparked the Shakir Family Foundation’s mission to rescue dogs, support fosters, and inspire Buffalo to help save 10,000 pets.
If this episode inspires you, connect with Cellino to experience the difference that genuine partnerships, trust, and local pride can make for your home or business.
