In this episode of Going With the Flow, host Lucas Cellino chats with Kimberly LaRussa, founder of Sweet Buffalo, about her mission to spread good news and support local families, nonprofits, and rescue animals across Western New York. Kim shares how Sweet Buffalo grew from her journalism roots into a platform reaching nearly a million followers. She and Lucas reflect on their ongoing partnership, from the Cellino Truck Wrap Contest to pet adoptions and community events, and the difference it’s made in Buffalo. Kim also opens up about her recent breast cancer diagnosis and how it’s inspired her to expand Sweet Buffalo’s mission even further. With upcoming events like the “Be Our Guest” gala and the North Tonawanda Mayor’s Ball, Kim continues to use her platform to lift others, reminding us of the power of positivity, purpose, and giving back in Buffalo.
Lucas chats with Job, founder of JMAX Media, to share the story of a seven-year partnership with Cellino. They discuss SEO, the impact of AI, and how community and culture drive marketing success.
Lucas sits down with Rich, Cellino’s new Director of Finance, to discuss his journey from corporate life to the fast-paced world of plumbing, HVAC, and electrical services. They explore forecasting, industry trends, and what makes working at Cellino so unique.
Garrett shares his journey from business degree to HVAC service tech, reflecting on apprenticeships, growth, and the challenges of Buffalo’s heating season.
If this episode inspires you, remember Cellino is proud to serve Buffalo families with trusted service and community commitment.
