In this episode of Going With the Flow, Lucas Cellino sits down with Rich, Cellino’s new Director of Finance, to talk about his journey from growing up in California and working at Sonos to making the move to Buffalo to be closer to family. What began as an unlikely connection, meeting one of Cellino’s electricians through online gaming, led to a career-changing referral and his new role at Cellino. Rich discusses the shift from corporate finance to small business operations, sharing how forecasting, data insights, and understanding both wins and shortfalls help shape smarter decisions. He also reflects on his first impressions of Cellino’s culture, the sense of community, and how quickly the team made him feel at home. The episode dives into industry trends, the role of private equity, and why the trades continue to be a stable, rewarding career path.

What You Will Learn in This Episode

  • How Rich transitioned from corporate finance at Sonos to his role at Cellino
  • The story behind an unexpected gaming friendship that led to a career move
  • What forecasting reveals about business growth, performance, and opportunity
  • How Cellino’s fast-paced, team-oriented culture fosters collaboration and trust
  • Why the trades remain one of the most stable and essential industries today
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If this episode resonates with you, trust Cellino to bring that same dedication and precision to every service we provide by keeping Buffalo homes safe, comfortable, and cared for.

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Frequently Asked Questions

Rich is Cellino’s Director of Finance, overseeing financial strategy, forecasting, and business planning.

Through an online gaming friendship with one of Cellino’s electricians, which led to a referral and new opportunity.

He shares how Cellino’s fast-moving, community-driven environment offers a hands-on, rewarding experience compared to corporate structures.

It helps the team understand performance patterns, plan ahead, and make smarter decisions for growth.

The welcoming culture, teamwork, and commitment to doing things the right way and always putting people first.

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