
TV Ads, Digital Marketing & 20+ Years of Cellino Brand Building with Phil Banas
Lucas sits down with longtime media partner Phil Banas to look back on 20+ years of Cellino advertising and talk about how the media landscape has shifted from Yellow Pages and TV to digital, streaming, and AI. They cover brand awareness, Bills advertising, smarter ways to measure ROI, and why the right advertising partner asks about your goals before recommending a platform.