In this episode of Going With the Flow, Lucas sits down with longtime media partner Phil Banas to look back on more than 20 years of advertising together and talk about how the media landscape has changed around them. Phil shares how he first connected with Tony Cellino, how early TV advertising helped put Cellino on the map in Buffalo, and what it took to stand out in a competitive home services market. The conversation covers the full evolution of advertising: from Yellow Pages and broadcast television to digital ads, streaming, search, and AI-driven tools that help businesses understand what is actually working. Lucas and Phil dig into the role of brand awareness, why live sports and Bills advertising still carry unique value, and how new technology is giving businesses clearer insight into website activity and conversions. They also talk about why advertising should always be tied to a company’s real goals rather than a generic package, how to measure return on investment more accurately, and why the conversation you have with your advertising partner matters just as much as the platform you choose. Whether you own a business or just want to understand how smart marketing decisions get made, this episode is full of practical perspective built on two decades of real experience.
Lucas sits down with Cellino electrician Jordan Garrett to talk about his path into the trade and the services Buffalo homeowners tend to overlook, including surge protection and panel mapping. They also cover how electrical work connects to generators, EV chargers, and HVAC systems, plus a routine outlet job that uncovered a serious wiring problem hiding behind the walls.
Lucas sits down with Lindy Erb, President of Erb Company, to talk wholesale plumbing distribution, why professional-grade products outperform big-box options, and what it’s like inside the Buffalo Plumbing Showroom. They also cover manufacturer partnerships, contractor training, and a sharp pivot Erb Company made when a major boiler brand suddenly shut down.
Lucas sits down with Greg Strauss, founder of 716 Realty Group, to talk about his path from Wall Street to building one of WNY’s fastest-growing real estate companies. They cover Airbnb management, vendor partnerships, the Cellino and 716 Realty relationship, and Greg’s outlook on the Buffalo housing market.
Twenty years of advertising works because the service behind the brand holds up. Cellino has earned its reputation in Buffalo by showing up, doing the job right, and treating customers the way they deserve to be treated. If you need plumbing, heating, cooling, electrical, or generator service, our team is ready to help.
